Individual SLUG and Craft Sabbath Post

Being assigned the 'alternative' websites for this walkabout, it is pretty safe to say that we experienced a different interpretation of Salt Lake City than is commonly seen online or elsewhere. Being websites to begin with, SLUG and Craft Sabbath cater to a tech-savvy audience, but to a very wide one - anyone with internet access.

On each page links to various social networking sites, other websites, and events make the reader more involved in the message, promoting further action. This aspect caters to a younger generation.

The designs of the websites were very different. Craft Sabbath had a very clean and uncluttered layout. In depth writing is traded for links and tabs. Virtually all of the information is found on Facebook or other external sources, the website just being the front of the event. SLUG on the other had is very cluttered and busy. Full of pictures articles, links, videos, and ads it offers a myriad of information options in a less user-friendly manner.

SLUG relies on an already formed audience base, able to navigate the jumbled space, to find information they explicitly are searching for, while Craft Sabbath provides a easy access page, providing information to readers who may not know what they are looking for to begin with.

Both websites, however, portray a view of the 'underground' side of Salt Lake City. Craft Sabbath plays against the religious stereotypes beginning with its name. Turning classical art into unique/creepy pieces, is the same approach Craft Sabbath takes to the city, turning classical opinions on their head. Opening the different side of Salt Lake to visitors or newcomers. SLUG shows the secret alternative scene hidden in Salt Lake's corners. It shows people looking for that venue where it is, and how to find it. Less accessible to outsiders, it provides information to already knowledgeable on the subject.