In our study of 9th and 9th we focuses on the neighborhood's emphasis on local over chain stores and the sense of community that comes with this emphasis. To see how strongly the people of 9th and 9th preferred locally owned stores when shopping, we polled a random 20 shoppers in the area to find out. When asked if they would choose a local store or a chain store at the same cost, 100% of respondents picked local. When asked if they would change their mind if the local store cost more, up to 10-15%, only 3 respondents changed their answer to chain - 85% of respondents would still choose a local store at a slightly higher cost.
These poll results weren't too surprising considering the high concentration of locally owned shops around the 9th and 9th area, although the fact that 85% of those polled would still choose local was quite a high number. Some of those polled gave explanations for why they so strongly preferred local stores. One person said that since he actually lives in 9th and 9th, he knows the owners or employees of some of the stores in the neighborhood. So for him, shopping isn't just the acquisition of goods - it is a chance to help out a friend.
Overall, our group found 9th and 9th to be a fun and welcoming place. With a shopping district literally feet from a residential area, the whole place feels like one big community. You can live and shop in the same cozy little neighborhood. It was as if 9th and 9th were not a suburb or a neighborhood but a separate town existing right inside Salt Lake City.
No comments:
Post a Comment